By 2029, over 14 billion travelers will visit airports around the world. Sustaining information needs of the growing number of travelers will pose a challenge to the airports ecosystem (Airport, retailers, airlines and travelers).
Trip/In offers a mobile app for direct communication and engagement within the entire Airport ecosystem. Trip/In offers unique solutions to different stakeholders in the airport ecosystem
Air passenger traffic will double to over 14 Billion by 2029 . Concurrently the global airport retailing market will grow from 31.79 billion USD in 2016 to 47.81 Billion USD in 2021 driven by growth in the tourism sector, increasing incomes of the middle class in developing world, easy availability of brands and affordable prices of products.
Digital transformation is not only about technology; it is about business transformation in a digital world. Today’s airports are no longer just a place where airplanes take off and land; instead airports are vital economic generators providing a gateway to their city, state, region, country. Airports are as important for tourism as they are for business;
“In 2014, aviation’s total contribution (direct, indirect, induced and tourism catalytic) to the global GDP exceeded $2.7 trillion USD”
the transport of people and goods not only between aircraft but with all other modes of transportation. In 2014, aviation’s total contribution (direct, indirect, induced and tourism catalytic) to the global GDP exceeded $2.7 trillion USD and none of this would be possible without airports With the increasing number of passengers, airports will devise ways of improving customer experience for improved performance. Small extras will make all the difference in an era of growing competition and customer choices. This will apply to all players in an airport ecosystem including retailers and airlines. To improve performance for instance airports and retailers will have to get better in convincing passengers to buy. Airports will have to leverage on technology to advice passengers on how to get the airports easily, what to expect at the airport and ensure they do not waste a lot of time queuing at the airport, all this information must be provided before the trip. Research reveals that passengers who come to an airport with an intention to buy something are more likely to buy, however 53% of passengers who had planned to purchase end up not purchasing because they did not find what they wanted. This reinforces the need for retailers and airports to provide targeted information on all their offering before the onset of a trip.
Today’s technologies can allow something that was unimaginable just a few years ago: deliver personalized and individual services to millions of passengers. When you think about it, 99% of the information shown on typical airport flight information displays is irrelevant to passengers because they are only interested in the information related to their own flight or present/future connections. Today’s digital devices bring this personalized information in real-time directly to the customer; i.e. mobile applications to track your flight information and changes, way finding in the airport.
Artificial intelligence and the use of algorithms now offers the possibility to give the right information to every passenger at the right moment, based on location, time before flight, profile, and preference.
Artificial intelligence will help to target commercial offers to visitors based upon location in the airport, time remaining before boarding, time of the day, purchase history, social network interests.
Travelers are not willing to install and use a multitude of apps for their transportation needs. Therefore, they either opt to use only one, and rely on the content shown there or will use one trip aggregator instead.
To improve the experience of travelers, Trip In will deploy mobile apps technology to generate tailor made information for travelers. By targeting all international and domestic airports in the world with an anticipated traffic of 14 Billion travelers by 2029, the app will ensure that anyone planning to travel anywhere in the world gets information on what to do, how to prepare and what to expect at the airport. By using the application, the travelers will be in a position to find useful information specific to their trips provided by the Airports, retailers and airlines without moving from one app to another.
“the global airport retailing market will grow from 31.79 billion USD in 2016 to 47.81 Billion USD in 2021”
The marketing strategy will be divided phases:
pre-launch, launch and after launch marketing strategies.
Trip In will use a pre-launch marketing strategy to set the pace for engagement of potential customers before its launch and generate interest. The prelaunch strategy will involve
Influencers include specialists in air travel, management of various airports, frequent fliers, and retailers. These potential Trip In users will provide quality feedback on the app and eventually become champions for the app. At this stage partnership with key stakeholders in the air travel industry e.g. airport management, airlines and retailers will be explored for endorsement of Trip In app.
A test run will give an opportunity to the real target customer to provide first hand unbiased feedback before launching the app.
Advertising will be used to promote Trip In to its targeted users. Advertising will be done through traditional media (TV, radio and print media), digital media (app stores, paid acquisition customers, websites and email) and app marketing agencies.
In the app store to identify challenges and solve them immediately, collect feedback from customers for use in improving Trip In.
The objective of the launch strategy will be to get Trip In in the app store and apps store optimization. Strategies here will include
This will involve building more partnerships and providing reasons for existing users to continue being users
After the launch will include awareness creation and customer engagement efforts. Key strategies during post launch will include: